phantom-thought

One thing I’ve noticed about talking to certain types of press, particularly mainstream, is that they have a pattern in mind before they write about something, and the better you conform to the pattern the more coverage you get. I think what they really want is an unusually young founder, possibly with a partner, who stumbled on an idea in an epiphany moment, implemented it in days, and then enjoyed overnight success, preferably capped with some sort of financial hook such as a huge VC funding or selling out to a large company for millions of dollars.